Copywriting includes everything from writing feature articles for your magazine, newsletter or website, writing copy for your brochure, writing press releases, web content, and pretty much anything else that involves using words to persuade and convey information.

 

The success of your brochure, website, press release and anything else you depend on topromote your business or organization depends on the quality of the writing.  Whether you're introducing a new product, informing the public about a new initiative or seeking to explain a complicated idea, marketing copy must be crisp, clear and ultimately engaging.  I'll work with you to develop marketing messages that help you meet your goals. 

 

One of the best ways to promote your business or organization is with a press release designed to capture the attention of established media.  As a long-time writer and reporter for a wide range of radio shows and magazine, I know what reporters and editors look for in press releases.  I'll work with you to create press releases that will get you in print, online, and on the air.

 

A good website is all about how many images, animations, bells and whistels you can cram on it, right?  Wrong.  The web is becoming an increasingly visual and video-heavy medium, but even the best-designed website is useless without copy that helps users find the information they're looking for.  Writing for the web requires expert knowledge of the online medium--knowledge I've gained through my work writing for numerous websites, including the IU Kelley School of Business website and the IU Life Sciences website.

 

There's nothing like a good story to engage the readers you're trying to reach.  A well-crafted feature or profile can help take your newsletter or magazine to the next level.  I'll work with you to develop story ideas, then research, write and edit the story.

 

Contact me to learn more about my copywriting services.